You might have heard the person next to you while updating his picture on social media about the hashtags. And you might be wondering that these are some plain texts converted into blue texts just to highlight or be cool on social media. My dear friend, you have no idea how wrong you are!! You might have seen other people or businesses playing around with hashtags like #digihum #digitalhum #SMO and in your mind it’s either waffles and word or some juggling jigsaws. Here are some cool tips from the Social Media Marketing Agency in Delhi from Digihum.


 Know what it is!

 A hashtag is the pound sign. This is a hashtag: #

It is used to draw attention, to organize and to promote.


Rules to follow:

·         No spaces

·         No punctuation

·         No special characters

 P.S- Capitalization is for readability. #KnowWhatIMean?


Why use hashtags?

There are number of reasons why one should use hashtags in social media. Following are the reasons for the same listed below by Social Media Marketing Agency:

 

1-    Find your right target audience through hashtags: Hashtags are just like files you can collect online. They are the labels. It makes the content easier to be found by the target audience. By using the relevant hashtags your chances of being found increases.

2-     Great medium for research: Suppose, you need to research on a particular topic say digital marketing- you start searching your content online by the words/term which are related to it. Like- #Socialmediamarketing #searchengineoptimization #digitalmarketing #onlinemarketing and more like these.

3-     Can be used for humor: Creating a unique hashtag and trying to promote it may actually not help you get found in social media, but it will represent your personality and help engage (or chances or it might also repel) your audience.

4-     Will increase your clickthrough rates: Your post with hashtags will receive more engagement than the one with no hashtag. Don’t use too much of hashtag else your post will look spammy.


How to use hashtag on Instagram?

 

Hashtags have become the number one way of reaching a new audience on Instagram. Begin with a hashtag strategy- broad hashtags that represent your services. Also, find out what keywords your clients would use to find about you or your products. Most popular hashtags related to me would be:

#socialmediamarketingagency #socialmediamarketing #socialmediaadvertising #socialmediamarketingservices

 How much is too much?

Instagram allows usage of up to 30 hashtags per post but using these many would look spammy and desperate too. Keeping refreshing your post by updating the hashtags. Keep the new trending ones handy in your notes and refresh the post the next morning.

If you want to know more about the digital world stay tuned to my blog for more updates about the SEO and SMO world. At digihum you will get the best Social Media Marketing Services.